CHS/CENEX PRINT/COMMERCIAL

Hello MN Actors, I am working on assisting in a casting for CHS/CENEX and seeking additional roles to fill. Here are the details for the shoot:

SHOOT DATE:

*1 Full day of one of the following dates

Shoots Sept 25–27 (8 hour day) in Minneapolis, MN.

PROJECT DESCRIPTION

Casting for a national print and digital campaign (with non-broadcast video) for CHS.This project will feature real people portraying roles in the Ag, Fleet, and Construction industries. Talent will be selected based on look, personality, and fit for the brand’s vision.

ROLES:

Male Talent (Ages 30–50s)
We are seeking strong, approachable, and relatable male talent, ages 30–50s, to represent roles tied to construction, fleet, and agriculture industries. Talent should convey authenticity, reliability, and hands-on experience.

Appearance: Rugged, hardworking look; facial hair preferred for 1–2 roles but not required for all.

Attributes: Confident, approachable, trustworthy presence with a natural familiarity in industrial, agricultural, or construction settings.

Character Vibe: Someone who looks comfortable in work gear, around heavy equipment, or in outdoor/rural environments. Think authentic, salt-of-the-earth individuals who bring credibility to the role.

Ethnicity: All Ethnicities

Required Media: Headshot/Photo, Video Reel, Resumé

Female Talent (Ages 25–30s)
We are casting for a confident, capable female talent with familiarity in construction, fleet, agriculture, or farming industries. The role calls for someone with a strong, grounded presence who reflects resilience and hands-on experience.

Appearance: Strong body type, healthy and fit; natural look preferred.

Attributes: Independent, hardworking, approachable, and credible in outdoor, industrial, or farm settings.

Character Vibe: Someone who looks at home operating equipment, working alongside crews, or managing tasks in construction, fleet, or agricultural environments. Authenticity and strength are key.

Ethnicity: White / European Descent

Required Media: Headshot/Photo, Video Reel, Resume

PAY:

Full Day Shoot: $500 – 20%
Travel Day (per day): $350
B-Roll Video Usage: $750 – 20%
Non-Broadcast Video/Print Usage: $1500 – 20%
Usage (In-Perpetuity)

USAGE:
Digital: Brand websites, social media (paid + organic), YouTube, OTT (Hulu, Roku, Amazon, etc.), digital ads, email, DOOH

Print: Magazines, newspapers, flyers, catalogs, mailers, POS/in-store, trade show/event signage, OOH

Video: B-roll, non-broadcast video (social, digital ads, OTT, internal use, trade shows, event coverage, brand-owned content)

Exclusions: No TV/cable, radio, cinema, or third-party resale

This is a paid, national opportunity with usage across multiple media platforms.

SUBMISSION:

Special Instructions:

Submission Instructions
Please submit the following:

Recent Headshot/Photo (professional or clear snapshot)
Resume or Brief Bio (include relevant experience, if any)
Self-Tape Video Introduction (1–2 minutes): Introduce yourself (name, age, location), Share a little about your hobbies, interests, or daily activities

Keep it natural, relaxed, and authentic—show us your personality!

Conflicts: Must not have active usage in print/commercial/video for Ag, Fleet, or Construction

Submission deadline: 5pm, September 13

• Job: Commercial